None folks will probably be around several 100 years from now after they finally "coin" a headline for our times. moose knucklesBut I'd personally bet my soaring 401K that it'll involve the saying "Distraction" or more formally the "Age of Distraction." Sure, sure... we've all read articles about texting while driving, our increasing insufficient focus, along with the new "app for everything" lifestyle that we've mastered within our "smarter" world. But you've not look at this: "We're losing our minds"... literally. Our smartphone's have dumbed us down a whole lot which the "boob tube" of years gone by looks downright cerebral. We can easily no longer have conversations because that needs "conversing" and that is something we have very little time or focus to accomplish. For those it's done right, Facebook did one thing very wrong... it's got destroyed face serious amounts of that's counterintuitive to human existence.
When was the final time you looked around a cafe or restaurant and saw people talking to the other? That once venerated ritual in the American family, "meal time" is not any more. Whatever meals which the microwave have not pulverized, appear to have been obliterated by live data streaming on the dining room table. Distraction... from the iPhone6, the Samsung Galaxy, as well as the Sony Xperia. In 2015, we gauge our thought-leaders because when much they can divert us. We reward our entrepreneurs by how well they interrupt us. Modern success is measured from the extent that a person's mind could be further dislocated in the body and soul from the human condition.
New flash... Businesses no more sell products, they push connections. But haven't humankind been connecting for centuries? Ah, and not like this. We have now we have instant, anonymous connections. The arrival in the "app" means get rid of selling, pitching, schmoozing or power lunching... no fat-chewing, chit-chatting, chinwagging, or corporate dinnering. Good right? Wrong! The world has become one, big file stream... a giant information batch where data is available in and data quickly scans the blogosphere. Unfortunately we cannot care much about if it inspires us... just about where it's going and how it gets there. The truth is, modern communication is far less about words, sentiment or authorship it's about processes, frequency, and digital signatures.
Prior to dismiss me as some dinosaur hell bent on resisting technological change, barbour ukI will be actually quite comfortable from the digital realm, but I no longer have fun here. Marketing is no longer a skill... it is a logarithm. What was when a creative dialogue while using the customer, has become a dry impasse. The thing that was when a branding relationship, is actually a nameless, faceless, arrangement of code. View of modern commerce is when you obtain paid every time a button is pushed, you can do everything within your chance to put that button 'in the forefront' making it attractive as possible.
A little while ago, I would rush to the office to brainstorm with colleagues inside a wave of inspiration and ideas achievable solutions to move the customer. Shuffling to a lap-the top to the load up tags, key words, and code files doesn't always have a similar appeal. It appears as though entrapment. It seems like an arrangement-up or maybe a con. We once inspired the purchaser using the commitment of a brand. We now drop digital cookies like laced bread crumbs to increase disrupt their already fractured minds in the hope that they will visit something inside the throes of confusion. And now we wonder why we have an ROI crisis in social and digital media?
This all begs the question... do great breakthroughs in technology accompany great responsibility? I do believe they actually do and even though I doubt the likes of Apple, Microsoft or Facebook will acknowledge their role in this dehumanization, the analysis is indisputable. barbour uk womensNeuroscience has confirmed we are increasingly being intoxicated by a cocktail of modern contraptions which can be changing our minds and threatening those things that constitute a specific mind... a desire for certainty, significance, and intimate connections. Perhaps that is why emotive selling narratives carry on being embraced and go "viral"... a curious term for modern popularity. They not only stay ahead of the technocratic force out but go a long way to foster homosapien self-awareness. In fact, marketing with stories is much like walking barefoot inside the grass... it comfortable to wear, natural, nostalgic and wonderfully familiar.